September 25, 2025

Mind the Gap

Most business owners operate somewhere between what the bookkeeper files and what the accountant submits.

This blog exists to bridge that gap — turning financial figures into useful insight, and compliance into confidence.

No jargon. No judgement. Just clarity.

Why I Called My Business Underpin You might think one of the easiest parts of starting a business is choosing

The Margin Myth: It’s Not What You Sell, It’s What You Keep “We just need to sell more.” It’s one

How to Read a P&L Like a Business Owner (Not an Accountant) Most business owners get handed a Profit &

What’s Margin, Markup and Gross Profit – and Why They’re Not the Same Margin. Markup. Gross profit. Three words that

Cash Flow Isn’t the Same as Profit – Here’s Why One of the most common (and dangerous) assumptions in business

What Bookkeepers and Accountants Often Don’t Tell You Let’s be clear – good accountants and bookkeepers are worth their weight

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